Let’s take it back….back into time!  We’re taking it back to the iconic 90’s when our founder Tamara Mitchell first fell head over heels in love with nails.  Made in Detroit, she was surrounded by the influence that this unforgettable era had on the nail industry. It was only right that we pay homage to the 90’s for the 1st Annual NAIL IT DOWN Competition Event.  It’s all about that 90s vibe – think bold colors, funky patterns, and straight-up nostalgia. It's not just a competition; it's a platform to let your imagination run wild. Take inspiration from the decade that brought us bold fashion, rebellious attitudes, and groundbreaking creativity.

For the artists, it's a chance to shine and leave your mark on the nail industry. Unleash your wildest designs, experiment with unconventional styles, and let your passion for nail art take center stage. The competition isn't just about winning; it's about pushing boundaries and redefining the art of nails.

For those who simply want to soak in the atmosphere, network with like-minded individuals, and gain insights from industry leaders – this event is your golden ticket. Connect with fellow nail enthusiasts, learn from the best in the business, and let the '90s nostalgia inspire your own journey in the world of nails.

So, whether you want to compete or just absorb the creative energy in the air, buckle up for a ride through the '90s like never before. The Nail It Down Competition is not just an event; it's a celebration of individuality, innovation, and the timeless allure of nail art.

 
 

GENERAL ADMISSION $50 - Includes event entry, access to shop with vendors and tune into our live panel of industry-leading professionals.

VIP EXPERIENCE $75 - Exclusive VIP experience up close and personal, early access to the event, a complimentary gift bag, the opportunity to shop with vendors, and access to our live panel featuring industry-leading professionals.

 

VENDOR BOOTH FEE $80 - Includes 6ft Rectangle Table, 2 Chairs, Vendor Spotlight on Social Media & Website.

 

COMPETITION ENTRY FEE OPTIONS

  • $75 - Competition Entry Only

  • $115 - Competition Entry + General Admission

  • $135 - Competition Entry + VIP Admission

 

CHECK-IN REQUIREMENTS

  • Two Forms of ID for registration proof of age with a photograph. (e.g. birth certificate & driver’s license or birth certificate & passport, or a birth certificate & school ID card) Your name must match.

  • Proof of an active professional license.

  • Model Must be 18 years or older, proof that the model is at least 18 years of age is required. If the age of the model is questioned, and proper ID is not available, the model cannot be used.

  • Punctuality: Timeliness is crucial. You must check-in on time.

  • Late Arrival Notice: If you arrive late after checking-in, you may still be permitted to compete at the judges discretion; however, the competition time will begin and end promptly for everyone.

INSTRUCTIONS & GUIDELINES

Please read the following instructions carefully for thorough understanding. Failure to meet specific requirements will result in point deductions. Please pay close attention to details for a fair and successful competition. Follow all guidelines to maximize your chances of winning.

COMPETITION SCHEDULE:

Sunday, March 24, 2024
3:30pm-4:00pm:  Competitor & Model Check-In

4:00pm-5:30pm:  Nail Competition

MODELS/NAILS:

  • All nail work must be done and completed by the registered competitor only.  Violation of competition rules will result in immediate disqualification. You are required to bring one model. We will not provide models. You cannot serve as your own model.

  • Models must arrive with 8 nails applied with acrylic or hard gel with art already completed. Leave the 2 middle fingers completely bare. Natural nail only. No enhancement. You will have to prep, apply product, and complete the both middle fingers on-site. Press-Ons, Poly Gel, and Gel-X are not allowed. All artwork on the bare nails must be completed onsite during the competition. You will have 1 hour and 30 minutes to complete your nails.

  • Models must be prepped and fully dressed, matching the theme of their nails upon arrival. Competitors and models must remain until all judging is complete.

Embellishments:

  • Handmade pre-made 3D elements are allowed but must be documented by video showing you complete the creation process, all handmade pre-made 3D elements must be left blank, and all art on the 3D elements must be completed and applied to nails on-site at the competition headquarters.

  • Rhinestones, chains, nail charms, bling, etc. may be used but must not dominate or exceed 20% of the overall design.

PROVISIONS:

A table section and electricity source will be provided however competitors are responsible for all products required to complete their finished look during the competition. Please bring table lighting and extension cords. We will not provide any products or tools.

ALL JUDGES DECISIONS ARE FINAL.

For judging, all work must be attached to the model’s nails – All fingers must move freely. Judges must be able to view every angle of each nail. Competitors and models must remain until all judging is complete.

No Vulgarity – No Profanity – No Nudity!

There is a minimum number of competitors for the nail competition to be judged.